Grocery price inflation reached its highest level since 2008 in the four weeks to 19 February, Kantar revealed earlier this week, hitting the 17.1% mark for the first time.Ĭonsumers are increasingly shifting spend to the discounters too, with Aldi’s market share rising to 9.4%, up from 8% a year ago. It was one of five major price investments made by the grocer this year alone. In January, Morrisons invested £16m in price cuts across almost half of the 263 products in the Savers range. The supermarket will replace the budget range’s neutral packaging with white and blue colouring, as it hopes to limit the loss of customers to discounters Aldi and Lidl amid the cost of living crisis by improving its price competitiveness. Morrisons is relaunching its Savers range with bolder and more distinctive packaging to ensure it stands out on shelves, the Grocer reports. Morrisons to relaunch Savers range to improve value credentials
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